The Refinery

I’ve been working for Gas Creative Group for almost a year now as the Web Developer and let me tell you how embarrassing it has been not having a website of our own being the person responsible for building the site. We are a Student Powered™ organization which means we spend the time we have focused on our clients needs so we have always been put our own marketing on the back burner.  But finally we are getting it done.   Some point in the near future (though if you’re reading this it most likely have already been launched by now), and it I’m proud of the outcome.

The process has taught me a lot though about how hard it can be from the client side of the project to express your vision for your own message.  As a marketing firm we of course want to put our best foot forward, but knowing that our website will be the first impression that potential clients will see it really can be nerve racking.  As a team we have put a lot of collective thought and creativity into this project and we are finally so close to reaching of actually having are own website.

Its been a long process that has seen 5 completely new designs, countless hours of meetings and conversations about the smallest of details.  We take for granted when working with our clients we get to allow them to make the ultimate choice on details which can be an extremely difficult part of any project.  Though we are making decisions throughout all the projects we work on we make them so much more certainly and trust our experience to guide us then when working on are own identity.  I think a lot of this has to do with the fact that not only do we want to do our brand justice but the fact that the work done with it is also part of our body of work.  Even given that combination of factors I am proud of the outcome and hope people able to get a better impression of what Gas Creative is.

Don’t mind me as I welcome everyone, including myself, to Gas Creative Group’s first blog and one of the first entries here that isn’t mostly dummy text about our Cal Poly Pomona Recreation Center campaign.

Now that we are past that, let’s talk about the Rec Center campaign! By far one of the most extensive campaigns we have produced, we are very happy with what we have done and what we have learned from the campaign so far. We now have experience designing with sustainability in mind, and have made the switch to using FSC Certified Mixed Sources paper for most of our printing.

That’s right, a growing river of green flows underneath all of this orange and gray. More exciting things (than this) will be coming on this blog so stay tuned.